Brief Client Description
- TWO Capital – https://twocp.com/
Client since 2018 - Industry – Commercial Real Estate development, Residential construction and Franchisee
- Size / type of business went from 50 mil to over 1 billion in assets since we managed accounting and technology
- The client initially engaged us as a commercial real estate developer in need of outsourced accounting support and a scalable financial system to keep pace with aggressive growth goals. Since taking over management of their accounting system and back-office operations, the client has expanded into three franchise channels and grown to more than 18 retail locations across those channels. They also launched a residential construction division, developing three communities totaling over 300 homes. Our team currently manages the full accounting and financial operations across their entire portfolio of businesses. With no internal CFO, we also provide strategic financial leadership and drive key financial and system decisions on their behalf.
- Core Message – Company went thru very large growth across various distinct businesses where both the systems and accounting was solely performed by our team to support their growth and individual financial reporting
The Challenge / Pain Point
Financial/operational challenge before outsourcing: The client was unable to effectively manage accounting and reporting across multiple commercial real estate properties. They did not have an internal accounting team and preferred to avoid building one in-house. As the business grew, complexity increased due to multiple entities and distinct business lines requiring consolidated oversight and accurate reporting.
Business impact (time, accuracy, stress, cash flow, etc.): Without a structured accounting function, the client could not produce timely financial statements. This created delays and uncertainty at a critical time, as they were preparing to bring on investors and needed reliable, consistent financial and operational reporting to support investor communications and decision-making.
Why They Chose Us
- What stood out about our service vs. doing it themselves or hiring in-house
- They did not have the staff nor finances to build the systems on their own and our unique ability to perform the accounting and manage the systems regardless of needs freed the owners up to focus on the growth of their business and not on the systems or accounting or reporting creations
- Specific strength (expertise, technology, responsiveness, cost efficiency)
- Skills around technology, integrations and financial knowledge across various verticals supported their accelerated growth and distinct businesses
Key Results / Outcomes
- Accuracy improved – Highly details (Blended financial and operations data)
- Time saved – Delivery timely financials and reports that allows the executive team to stay nimble
- Cost savings – Provide our services on a fixed fee so they know they monthly costs like employees and this has developed our long term relationship
- Better financial decisions – Our financial reports and dashboards have allowed them to grow to over 1 billion in assets
- Scaled team / grew revenue – During their growth they still have not added anyone to their financial or technical team as this has been entirely managed by our team
- Peace of mind – They are freed to focus on the business and do not need to manage any technical or financial personnel. Reduces areas they have to manage during their growth